Top 5 Virtual Fitness Programs on iOS in Bulgaria, Q4 2023

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In the fourth quarter of 2023, the top 5 virtual fitness programs on iOS in Bulgaria showcased dynamic trends in downloads, revenue, and weekly active users. Here’s a detailed look at their performance:

HUAWEI Health demonstrated a steady increase in downloads, starting at 655 in late September and peaking at 1.3K in the last week of December. Weekly active users followed a similar upward trend, growing from about 10K to nearly 11.7K by the end of the quarter.

Mi Fitness (Xiaomi Wear Lite) experienced a notable rise in downloads, beginning at 258 and reaching 687 by the final week of December. The app's weekly active users saw a significant jump from 441 in the last week of September to 942 in the last week of December.

JustFit: Lazy Workout & Fit showed a diverse performance pattern. Downloads fluctuated throughout the quarter, starting at 249 and peaking at 443 in late October before ending the quarter at 373. Weekly active users increased steadily, starting at 343 and reaching 907 by the end of December. Revenue also saw a notable increase, peaking at approximately $458 in the last week of December.

Garmin Connect™ had a more stable download pattern, with a slight increase from 166 in late September to 354 in the final week of December. Weekly active users remained relatively steady, fluctuating between 2.8K and 3.5K throughout the quarter.

Strava: Run, Bike, Hike saw a decline in downloads, starting at 241 and dropping to 178 by the end of December. However, weekly active users displayed a more stable trend, starting at 3.7K and ending at 4.2K. Revenue peaked at around $827 in the last week of December.

These insights are based on data from Sensor Tower, which provides more detailed analytics for those interested in diving deeper into app performance metrics.